Understanding social media in everyday life: Ethnomethodological and conversation analytic perspectives

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    http://www.wais.ecs.soton...tion&presentation_id=100
    http://www.wais.ecs.soton...tion&presentation_id=100
    wais_seminar_20170201.mp4
    wais_seminar_20170201.mp4
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    Understanding social media in everyday life: Ethnomethodological and conversation analytic perspectives

    Over the last decade, social media has become a hot topic for researchers of collaborative technologies (e.g., CSCW). The pervasive use of social media in our everyday lives provides a ready source of naturalistic data for researchers to empirically examine the complexities of the social world. In this talk I outline a different perspective informed by ethnomethodology and conversation analysis (EMCA) - an orientation that has been influential within CSCW, yet has only rarely been applied to social media use. EMCA approaches can complement existing perspectives through articulating how social media is embedded in everyday life, and how its social organisation is achieved by users of social media. Outlining a possible programme of research, I draw on a corpus of screen and ambient audio recordings of mobile device use to show how EMCA research can be generative for understanding social media through concepts such as adjacency pairs, sequential context, turn allocation / speaker selection, and repair. In doing so, I also raise questions about existing studies of social media use and the way they characterise interactional phenomena.

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