Browse by Tags: power and influence

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Number of items: 2.

Power and Influence
Like any form of human interaction and communication it is possible to view Social Media as a means for the powerful to influence and control the less powerful. But what is power on social media, how might we measure or affect it, and does it translate to the real world? In this lecture we will look at the philosophical definitions of power, and explore how it has been analysed in social networks and social media systems. We will also look at the characteristics of social networks that impact on power, including Homophily, Heterophily, CyberBalkanization and Thresholds of Collective Action. Finally we will ask what evidence there is that power in social media can affect what goes on in the real world, and explore some real and fictional examples of protest to see what the consequences of social media actually are on sometimes violent political debate.

Shared with: World

Review: Social Media and Abstract Nouns
The revision slides for our Social Media course, contains major lessons learned throughout the course, and an example exam question (on trust).

Shared with: University

This list was generated on Fri Dec 19 01:31:49 2014 GMT.