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Lecturer in Design Management
Faculty of Business & Law > Winchester School of Art

Design Management, Brand Strategy design, Design Research

Dr Yuanyuan Yin is a Lecturer in Design Management in the Winchester School of Art, University of Southampton. She obtained her BEng degree in Industrial Design in China, her MA degree in Design Strategy & Innovation and PhD degree in Design research from Brunel University, UK. Her research has been concentrated on promoting business performance through developing design and brand strategies, understanding customers and users, supporting design collaboration, improving product design, integrating design and market trend. She also has in-depth experience working with design industries. Dr Yin is a member of Design Research Society.

Design Management Research, PhD Design Strategy & Innovation, MA Industrial Design, B.Eng.

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Latest Additions

  1. Development of a design performance measurement matrix for improving collaborative design during a design process